Monthly Archives: December 2010

Dynamic Manager’s Guide To Marketing & Advertising Draws Praise

Posted on December 10, 2010 by Dave Donelson

The Dynamic Manager’s Guide To Marketing And Advertising drew another positive review from a marketing professional this week. GraceW wrote: I worked in financial services and marketing for 30 years. I wish I had a book like this when I … Continue reading →

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Market Research Made Siimple

Posted on December 3, 2010 by Dave Donelson

Mother-in-law market research can help you get to know your best customers better and one way to do it is by a little above-board sleuthing. Start by identifying your best customers through sales records that will let you make a … Continue reading →

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Mother-In-Law Marketing Research

Posted on December 1, 2010 by Dave Donelson

You don’t need high-priced and sophisticated marketing research to get to know your customers. Many savvy marketers consult an oracle of profound repute, their mother-in-law. Mother-in-law research is pretty simple: look around you at your customers and try to spot … Continue reading →

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