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Monthly Archives: February 2011
More Than A Product: Bringing Your Customer An Idea To Use
If you’re trying to build a lasting relationship with a prospect, consider creative selling. This process, which is simply selling ideas for solutions, not just products, will help you create a super-strong bond with any customer. When they discover that … Continue reading
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Creative Selling: Unleash Your Idea Power
I’ve been researching, practicing, and instructing others of the creative selling system for many years now. Throughout those years I’ve worked with, managed, and studied the habits of thousands of salespeople, some creative and some not. I found that for … Continue reading
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Making Prospects Listen: The Video Pitch
Once in a while, you may come across a prospect with real potential, one with a legitimate need for the product or service you are pitching and the financial wherewithal to become a big client, but the prospect absolutely won’t … Continue reading
Principal Types of Sales Promotion
Promoting sales is not always as easy as it seems. Though the supply of sales-promoting ideas is nearly endless, that supply is drawn on so frequently it seems there are few original ideas left. But the most important factor is … Continue reading
Pay Attention to Customer Perception, Preferences, and Positioning
There are many important advertising strategies. One, however, is particularly important in the context of having your message in the consumer’s mind when they enter the market with the intent to buy. This strategy is called positioning, and should be … Continue reading
Working With The Media: Press Releases and Publicity
Despite the simplicity of the press release, a document that tells the media the story you want them to tell the public, it is truly the heart of the publicity process. As a business owner, you’d be wise to send … Continue reading
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The Competitive Pricing Challenge
Pricing competitively is a complicated challenge. These days, many brick-and-mortar retailers are facing competition from online shops that have very little overhead. A good number of these online stores don’t provide for returns in the case of defects or mistakes … Continue reading
Active Advertising
Though many people think that advertising is what creates the need to buy a product in the customer’s mind, this isn’t true. For example, if you run a home improvement center, you’ve probably learned that the need to purchase a … Continue reading
The Dynamic Manager 