Tag Archives: advertising

Principal Types of Sales Promotion

Posted on February 17, 2011 by Dave Donelson

Promoting sales is not always as easy as it seems. Though the supply of sales-promoting ideas is nearly endless, that supply is drawn on so frequently it seems there are few original ideas left. But the most important factor is … Continue reading →

Posted in business | Tagged , | Leave a comment

Pay Attention to Customer Perception, Preferences, and Positioning

Posted on February 11, 2011 by Dave Donelson

There are many important advertising strategies. One, however, is particularly important in the context of having your message in the consumer’s mind when they enter the market with the intent to buy. This strategy is called positioning, and should be … Continue reading →

Posted in business | Tagged , , | Leave a comment

Active Advertising

Posted on February 2, 2011 by Dave Donelson

Though many people think that advertising is what creates the need to buy a product in the customer’s mind, this isn’t true. For example, if you run a home improvement center, you’ve probably learned that the need to purchase a … Continue reading →

Posted in business | Tagged , | Leave a comment